We don't know anyone yet — so every touch does two jobs: reach the right person, and prove we did our homework. Personalise the [bracketed] bits per hotel; the customised proposal from the Proposal Maker is your attachment.
Hi [Name / "there"], I run the hotel program at bXTRA. I noticed [Hotel] doesn't offer in-room dining today — which means your guests are ordering delivery on their own, and the hotel earns nothing on it. We turn that into YOUR branded amenity: our riders bring local food and errands (groceries, pharmacy) straight to the room — "room service, without a kitchen" — and you earn a 5% service fee. No kitchen, no F&B staff, no build cost. I put together a 1-page proposal specific to [Hotel] and a live demo of exactly what your guests and front desk would see. Could I send it, or drop by for 10 minutes this week? [Your name] · bXTRA · [phone]
Hi [Name / "there"], Your long-stay guests self-cater — which means groceries, pharmacy runs and local meals, almost daily. Today that's their problem to solve. bXTRA makes it a service of the residence: our riders deliver local food and errands to the unit, and [Property] earns a 5% service fee — no kitchen or staff needed. It's the highest-frequency guest amenity we offer, and it's exactly what a serviced-apartment guest wants. I've prepared a 1-page proposal for [Property] plus a live demo. Open to a quick look this week? [Your name] · bXTRA · [phone]
Hi [Name / "there"], Even with [Hotel]'s room service, guests still ask for the neighbourhood dishes your kitchen doesn't cook. bXTRA lets your concierge say yes — our riders discreetly deliver curated local favourites and errands to the room, to your standard, at a 5% service fee. No F&B labour, on-brand. We'd value [Hotel] as a flagship partner. I've prepared a proposal tailored to you and a live demo — could I share it this week? [Your name] · bXTRA · [phone]
Hi [Name] — I run bXTRA's hotel program. We give hotels an in-room local-food + errand amenity ("room service without a kitchen") at a 5% fee, no kitchen needed. I made a quick proposal specific to [Hotel] — may I send it?[At reception, as a prepared partner — not a guest complaint:] "Hi — I'm [Name] from bXTRA. We run an in-room food-and-errand delivery service for hotels — 'room service without a kitchen.' Who handles guest experience or F&B here? I have a one-page proposal specific to [Hotel] I'd love to leave for them." → Get the name + card. Hand over the printed one-pager. Follow up by email the same day referencing the visit.
Day 1 · Email (script above) + attach the customised proposal PDF Day 3 · LinkedIn connect + note Day 6 · Call the main line → "may I speak to [role] about a guest-amenity partnership" → leave a 15-sec voicemail + the demo link Day 8 · Walk-in with the printed one-pager Day 14 · Short "still worth a look?" email + the 30-day pilot offer (removes the risk)
Lead with THEIR gap, not our product. Start with Tier A (fastest yes) → land 1–2 → use them as a reference to open the rest. For Go Hotels / Hop Inn / Red Planet / Ascott, pitch the BRAND office once and scale across properties.
Internal tool · demo pages use fabricated sample data.